Looking for the opportunity to make your fortune? Good news friend, the opportunities are all around you.
Every day of your life, opportunity knocks on your door. Prime opportunities for making money are everywhere.
The truth is, people are passing up opportunities every single day. They don’t realize that we live in a world absolutely full of opportunity.
There’s never been a better time to be in business.
Before you start taking advantage of this surplus of opportunity, you should know a few things about business.
First, the basics:
To be in business, you have to have three things: Product, Placement, and Percentage.
These things matter no matter how big or small your business is. Whether you’re online or off, you have to understand them.
Your next concern should be volume, as I discuss in the video below.
I’ve told you all of this before. Now I’m going to tell you what I haven’t.
None of that matters if there is no demand.
There must be a demand for the product or service you have the opportunity to sell. If nobody wants it, it doesn’t matter how great the product or service is.
What’s more, the possibility of demand has to meet the reality of demand.
To give you an example of this, I wrote an e-book on taking back control of a failing business.
In theory, there would be plenty of demand for this product. Most businesses fail, and many of the failures are very preventable.
All of the information I included was sound and applicable. I’ve used the information to put several clients and their businesses back on track.
The problem was that there was no demand.
Everyone who owns a failing business doesn’t know their business is failing until reality smacks them in the face.
They don’t know their business is failing until it’s beyond saving. Because of this, they aren’t interested in a book that could save them.
By the time they’re interested in it, they’ve missed the window of opportunity they had to save their business. Sad, but true.
It’s one thing to show a business owner in a consultation that their business is failing.
It’s another to expect people to know there’s a fire if they can’t smell the smoke.
They missed their opportunity, but you don’t have to miss yours. Moving on.
Demand doesn’t matter if you can’t get supplied.
If you owned a car in the USA in 2008, you likely remember the gas shortage. People were lined up for miles at every gas station that still had fuel.
Never you mind that there wasn’t an actual shortage. Petroleum carriers knew this, but Average Joe believed the news. Big oil used Average Joe’s frenzy to drive prices sky high.
Nobody has to be sold on gasoline.
Gasoline has a tremendous level of demand even under normal circumstances. The problem was that stores couldn’t get supplied.
Every store I dealt with sold a great product, placed in a prime location, with more customers on the property at one time than ever before.
None of that matters if you don’t have anything to sell.
One location I dealt with that had especially large tanks never ran out. They had the highest sales they’d ever had.
You have to be able to meet demand or you’ll miss out on a golden opportunity.
Weighing the Opportunity
Sometimes, you find opportunities to get into a field of business but the pros outweigh the cons.
A personal example of this is the petroleum business.
I work in petroleum, but I wouldn’t go out and start a petroleum company today. That’s why you won’t see me writing much about it.
You can’t do what I do because the barriers to entry are now too great. Even if you manage it, there are a lot of downsides.
You have to already have operating money to do it, for one.
Let’s ignore the fact that you need to be able to move around more money in a week than most people spend on their car over five years.
That money isn’t net profit you can spend – you’re taking in big money then returning most of it to Big Oil in exactly ten days. Freight and price per gallon markup is where you make your money in petroleum.
Let’s look at a simple downside that comes with keeping your product moving instead.
I recently attempted to rent a tractor (big truck) from a company I’d rented from in the past. My tractor was in the shop getting some work done, but business goes on.
I’d always had good dealings with this company in the past, but they denied me. They said I didn’t have enough insurance.
I had enough insurance to run my own tractor trailer truck, but not enough to rent one. They wanted $5,000,000 in total coverage to rent a tractor to pull the trailer I owned.
Five Million Dollars worth of coverage on a One Hundred, Thirty Thousand Dollar tractor. Simply because the trailer would be loaded with petroleum.
You have to have ample operating money to be a petroleum carrier, because the premiums on a multi-million dollar policy aren’t cheap. Weigh the pros and cons of your opportunity carefully.
Another example of the difficulty in starting a petroleum business is the barriers to entry.
Licensing and Uncle Sam
Uncle Sam absolutely loves licensing. The thing about the MANY licenses you need to run a petroleum company is that they’re difficult to get.
This is by necessity.
If any random guy could get licensed to be a petroleum carrier, it would be too easy for the wrong people to have hazardous materials in ample supply.
You think guns are dangerous? Imagine the psychos on the news having access to tankers carrying eight thousand gallons of liquid dynamite.
Uncle Sam goes with a better-safe-than-sorry system that makes it damn hard for new guys to get into the field.
You can’t just buy licenses after a background check like you can a rifle. Oh, no. It’s damn near impossible to get licensed.
I know of a guy who bought an entire company just to get ONE of their licenses!
He liquidated just about everything that belonged to the company he bought. He just wanted that one little piece of paper.
It’s not a good idea to try to get into a field with this many barriers to entry.
The Best Kind of Opportunity
The best option is to take advantage of an opportunity to get into a field with zero barriers to entry.
Take, for example, YouTube.
YouTube is a wonderful opportunity available to literally every single person with a smart phone.
Your cell phone has a microphone and high quality camera built right in. You probably already have a Gmail account and have the YouTube app installed.
It takes moments to install the creator’s studio app and monetization is a simple process. You won’t make a living off of it overnight, but there are zero barriers to entry.
You can simply record a five minute talk about anything you have experience in. If you do your part, your videos will make money as long as they’re online.
The Pro-to-Con Ratio
In addition to looking for opportunities with little to no barriers to entry, you should try to maximize your return.
People always think about the money they spend or make, but very rarely do they consider their time and effort.
This is why I’m a big fan of limited consultations.
If you have experience or knowledge that you could build a business around, you have skills that business owners will pay for. At the same time, you don’t want to be dependent on them.
Suppose you have an education in accounting and years of experience in various businesses.
Sure, you could become a CPA and start your own firm. You’d have a lot more time and a lot less stress running your own business and offering consultations when you want to, though.
The problem with just being an accountant is similar to the problem with just being a petroleum carrier. If your client ends up going broke, you’re ass-out on that money.
Stress, wasted time, and a stack of unpaid expenses. Too bad you didn’t take advantage of the opportunity to start another business, huh?
An Abundant World
The truth is, we live in a world full of opportunity. If you can’t see it, you’re creatively blind.
Someone is making money off of everything you buy. The question is, why aren’t you?
Every time you spend your hard earned cash, ask yourself if you could be the guy you’re paying.
When you watch a YouTube video, someone is making money.
Every acre of tree land you drive by is making someone money.
Everywhere you look, people are raking in the dough every single day. You know what else?
There’s only one difference between THEM and YOU:
They saw the abundance of opportunity around them and took advantage of it.
You’re having a hard time seeing the forest for the trees.
You’re going to have to put your thinking cap on and get ready to get busy, because you’re wasting time and opportunity.
Success isn’t going to “just happen” to you. You have to become a success by taking advantage of the right opportunities at the right time.
You have to stop looking for the right time, because the right time to start was yesterday.
Stop searching for an opportunity when it’s right in front of you.
It’s time to seize that motherfucker and get to work.
Leave a comment and tell me what you’re going to do TODAY to stop wasting golden opportunities.